To raise brand awareness of the GEMINI Collective Foundation among brokers and decision-makers, Avadis has teamed up with the Zelebrand agency to develop a long-term campaign concept. Based on a differentiated approach, the campaign focuses on the Latin name GEMINI, or twin, which is used as a symbol of “something more”.

Launched in autumn 2023, the multichannel campaign will continue throughout spring 2024, primarily on the digital channels of the trade and industry media.

The GEMINI Collective Foundation offers companies flexible solutions for both basic and traditional executive pension plans. Founded in 1977, it is managed by Avadis Vorsorge AG.